First, experience must be the foundation. Lifestyle and attitude must be ingrained.
Otherwise, it's all bluff.
1. Service here means design, products, and the intangible service of considering and serving customers.
2. This applies to domestic national brand industries and domestic franchise businesses. Those who have worked in the industry but lack genuine passion or understanding produce hollow results.
You can't design a great coffee shop if you don't genuinely love coffee culture. You can't build a fitness app if you've never struggled with exercise. The service reflects the maker's authenticity — or lack thereof.
