In marketing,, and in branding, the dumbest thing.
is defining yourself by yourself.
just as being older does not automatically earn you adult treatment..
Using celebrities, shooting pictorials abroad, or cranking out copy that dazzles eyes and ears
does not, in itself, make you a brand.
well.. even though many brands still get cheered without earning it...
But everyone knows that the luxury goods everyone craves are different.
브랜딩을 잘해서
그런 명품을 만들어서
돈을 많이 벌고 부자가되거나 or contribute to the national economy.
How much of your day is spent at work, school, and consuming new information?
If there's just one thing I want, it's authenticity.
The value of being real.
A freer culture that is subtly but certainly spreading..
Even for a day, a simple work of one's own, spending most of the day doing what one seeks to do,
going all-in on vanity, pretense, and money (some degree is necessary, but) going all-in or being dragged along
a daily life ...
doesn't that make even the word 'everyday' too lonely?
Korea's brand MDstoo...and so should the designers and developers
I wish they were more familiar with politics, literature, and going out. that is my hope.
that is not to say it is the same abroad.
I have not even been abroad, and I lean on Google Translate for foreign sites — my English isn't good.
but I believe the values people want are the same wherever they live.
even if no one is doing it yet, is that not all the better.
of course, the reality of company circumstances does not always cooperate...
when you think about it, was there ever a revolution — in our country or anywhere in the world..
that came from the top down. has there ever been.
I think when I change, everyone changes. that is how we change things.
