The planning process
1. conclusion and goal -> 2. direction and process -> 3. methods, functions, and participants.
1. ? ...
2. Content
3. ? …
Ah... I always end up planning without enough antennae.
At the company where I currently work,
there is no truly important content we can reach, or perhaps I just do not know what it is.
I have kept recommending and persuading the CEO and executive director.
Paper-driven projects and SI work carried out with government support funds weaken self-sustaining power in the long run,
and will eventually push us into a dead end.
But they always say it lacks business value. (Even if nothing happens for six months, one successful proposal can still bring in hundreds of millions.)
And once May began, even the other proposals I had been preparing were about to be completely blocked.
There are only two developers, and even they are juniors, yet the better one of the two is apparently being sent to Japan.
How much of a real service can the people left behind actually build?
These days I have been actively working on my resume.
And I have found myself thinking a lot about the ideas I once considered ideal and proposed myself.
I keep questioning myself and repeating those proposals.
I can tell what trends or features seem good, and I can even implement them,
but if someone says that interconnection between pages matters more than the content itself,
then even in Facebook page marketing I no longer know how to set the direction.
The project section in the application I am preparing says something like this.
My motivation for applying is to propose a service called the TOBE Project.
The social issues behind the concept are:
1. democratizing art 2. making services free 3. n-screen 4. knowledge sharing (cc) 5. turning the service into a platform.
The service form and implementation features are:
: WebOS + device API + Naver me + IFTTT + Flipboard + Evernote
+ infographic-style UX + social network mashups + a user-defined UI,
The themes or direction of the service content are:
: democratization of art (DSLR, Superstar K) + voluntary user input and revision of personal information
+ personal branding and self-sustaining everyday life
+ and collaboration networks built on personalization.
In the end, it becomes a kind of OS-platformization of a service that performs the role of media and content.
-> ??? (Reading it again and chewing on it once more...)
That is it. What service, then? What exactly? That is precisely what is missing.
And the important point is that a service with no such core thing
is, honestly, exactly like me right now.
It is also the problem of the company where I currently work.
I may know in theory which method is right and how things should be done,
but in reality the core thing itself is missing.
And in the application I am writing, I used a metaphor like this.
Even Park Kallin put it this way: . " what matters less than how you do it, is what matters.. "
Unless it is a truly extreme situation, ( neither family, oneself, nor the nation’s, physical/or personal problems, )
the environment is not an absolute wall that can stop you, I believe..
Harsh the environment existing conditions are not the real issue,. only the mindset that looks at problems Harsh and the attitude remain poor, that is what I think. .
And yet... without that core thing, there is no how, and no wall of difficult conditions can really be overcome.
You also need to know what that wall is and what that harsh environment really consists of.
And so,
like that,
and like me at thirty,
that is what normalstory is too.
There is only an ordinary, very general attitude toward life, along with criticism of society and criticism of others.
There must be an actual object or target.
And so I ask myself,
what can I clearly say right now to the people receiving my application?
A. At the company level.
1. Ultimately, a company must have its own content and products.
(Only then is there something real to work on and struggle over.)
No matter how good the kitchen is or how nice the frying pan is, if there is not even a single egg,
an expensive frying pan will only end up giving off bitter smoke.
If you have nothing else but at least an egg, you can still eat it raw.
2. Based on that very service itself,
you build and realize the TOBE Project service.
B. As for Byeon Chan-su as a person.
1.
I gave up my own business and joined a company because I believed in collective intelligence,
but before long the business ended early due to internal political conflict, and most people working on it left.
2.
Rather than blaming the company, despairing over the situation, and simply quitting,
I wanted to do everything I could on my own first.
So on weekends I went up to Seoul for classes and study groups, and attended seminars whenever I could.
I directly planned development, design, and service,
made samples before making proposals, and used them as a basis to prove feasibility.
I wrote business plans and persuaded both the CEO and clients.
3.
Simply,A.I want to do this. That is all.
But just because no one else does it, or because the CEO will not hire new staff,
I could not just sit still and wait.
So I did it myself.
Starting right here, right now,
I began with what I could do: XHTML markup, CSS, CSS3, JavaScript libraries, and more.
Because of that, even to me, everything I have done so far feels a little short of complete.
But I am not ashamed.
I know I am still clumsy and lacking, but I also know that I am turning the dreams in my head into actual goals.
The results may not yet have depth.
But I believe this process, going forward,
will become a major foundation for planning new services and renewing existing ones.
And I am looking for a company that believes that too.
4.
Planning is not the top. It is the very ground beneath everything.
(Many people plan because they want to do things their own way,
or because they think making plans and directing others puts them in a superior position.)
But,
planning is ultimately like the soil on the ground, an empty bowl, a backstage staff member worrying over the actors.
People see the flower blooming above the soil and the tree above the ground; they shake the dirt off and carry the flower away.
People admire the wine poured into the glass and are grateful for the rice served in the bowl.
In the end, people see only the actors on television and become fans of those celebrities.
So the field belongs to people who can willingly lower themselves, hold others instead of themselves, and from behind them
make them shine, while feeling satisfaction, achievement, and excitement in doing so.
That, to me, is what planning is.
