A Few Points on Saying Goodbye
The debate over personas — turns out it was a defense mechanism against suggestions.
Criteria for "different" vs. "wrong" = Kitworks, Ryu-seonsaeng
Considering the possibility that "wrong" isn't the other
Boss attitude
Saying it isn't needed, then pushing it through by changing the term
Recommending A rather than B, then — when segmenting based on A — criticizing it as limited for not considering B
Just not meeting expectations
Things to learn
Members with ownership
Interns with ownership
Users (5 years, 350,000 users)
A company that buys meals
Baseline revenue (AD, 40M KRW/month)
In mobile UI you can forget about depth, provided the given page has a single purpose.
Things I found lacking
Users without segmentation, absence of personas
Establishing BM over UI/CS improvements
Swapping out the main user (plan)
A-to-Z tool-based communication
Filtering the to-do list based on past experience
What I learned
A variety of tools (Slack, etc.)
Introducing growth hacking
Sustaining personal life while keeping the intensity
