A Business Leader's Question

Firms that lack digital literacy ask, "What's our strategy?" and then, "How do we mobilize resources, including technology, to achieve that strategy?"

By contrast, firms with strong digital literacy ask from the very early stages, "How should we use technology to satisfy customers and improve efficiency?" Such companies adopt a "learning by experimenting" approach to strategy. They also ask hard questions like, "When launching a new product, how can we track sales and revenue?" Even in risk discussions, the focus is on "the business-model risk of not doing something new, rather than the risk of a specific project."