As you can guess from the words themselves, a project manager and a product manager do different jobs.
The thing members of a startup building a product -- especially the product manager and product owner -- must not forget is ...
Hmm... how do I put this... ah!
Do you happen to know someone in your circle who is such a great person, yet has been single for a weirdly long time without any clear reason?
Have you ever caught yourself playing matchmaker, uninvited, because someone around you is just that lovely?
If so, you already know.
Even the best person in the world is of no use if nobody knows them, if there's no point of contact for conversation or meeting.
Services are like that. Products are like that.
However good a product is, if customers don't know about it, it's useless.
You have to reach out and make contact.
You have to stop them in their tracks and get them to install.
You have to be visible everywhere. You have to catch the eye.
