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UX Week 2012 | Peter Merholz | UX is Strategy; Not Design

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Adaptive Path is one of them.. 

And a company called Inflection is outstanding too. Really.

- Lines that stayed with me
UX is a leadership role.
(and not necessarily a management role.)
UX is a systems role.
UX profession should be comfortable with systems such as system engineering.
UX designers need to lead fundamentally crucial strategies.

We define what we do.



UX Week 2012 | Peter Merholz | UX is Strategy; Not Design

http://vimeo.com/52634329

This English version was translated by Claude.

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친절한 찰쓰씨

Pleasant Charles — UI/UX researcher at AIT. Keeping notes on design, planning, and slow days here since 2010.

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