User Journey and Experience Journey

I'm going to jot down a few lines of personal musing on why the user journey and the experience journey are different — and why that difference matters.

Back when I was researching NFT marketplaces,
while using a mileage/fuel-log app last time,
while looking for a car-wash app this time,
while using a scalp-care app recently,
while occasionally using a fine-dust app,

a thought that crossed my mind every so often was that
the essence of KakaoTalk is a gifticon app.

Many services focus on the what and pour effort into distributing it and encouraging usage — but it's not easy. In many cases, no matter how good an experience has been, it ultimately fades from the user's memory.
Even the waiting periods and the competitive landscape give users an opening to arrive at the rational thought 'do I really need to?'.