A personal view.
1. What is the ultimate aim of service design?
Does "doing service design well" mean providing the best, or the most impressive, or the world-first, or the most advanced thing?
Or is it about charging ahead and conquering the areas no one else is working in?
My personal view: isn't it about agonizing over "what, for whom, when, and how do we provide it"?
The purpose, the intent, the "we did our best" — none of that is important. We are not artists; we are designers (planners, makers, etc.).
Masturbation is not our territory.
The obvious truth: the ultimate aim is the customer.
Yet they — better educated and more expert than the public — too easily and naturally stick to their polished, neatly organized position, or try to preach it, to evangelize it.
2. Must eyeCan be a universal (for-everyone) design?
Never! No. It must not be.
eyeCan must be a product and service strictly for those who cannot move freely, those who have no freedom apart from their eyes.
One could say this is a misunderstanding.
("That's not what I mean — isn't the idea to make a service that everyone can also use?")
Really, though? (A tiny difference, over time, produces an enormous outcome.)
We are not building Daum, Naver, or an app that everyone can use.
We are building products and services for the fundamental act of human communication — including those.
In short, before we design a product or service,
we need to focus on the tool that meets a specific customer's needs.
That tool must be grounded strictly in the customer's position, role, and needs.
We must not rationalize it away with "it makes me feel good" or "that's all the open-source gives us"
or "that's the only tech I can implement" or "it would cost more money."
If we do, the game is already over. The moment the customer has to learn or struggle, it is already unnecessary.
Please don't turn them into test subjects for your own cause...
or for an enterprise's social cause and justification.
Please don't add a bigger wound to someone who is already wounded — that's what I hope.
