[Ye Byeong-il's Economic Notes] Tim Cook — just "being himself"…
In a September 2014 interview with famous American journalist Charlie Rose, Tim Cook explained that Jobs never expected Cook to lead Apple the way Jobs did.
"Do you think he didn't know I wasn't like him, that I wasn't a copy of him, when he picked me?"
Cook told Rose. "And do you really think he would have chosen his successor for Apple on a whim? You don't have to see it to know how long he thought about it. I always feel a tremendous weight of responsibility for being chosen like that." (p.41)
From Leander Kahney's Tim Cook (Dasan Books)
(Ye Byeong-il's Economic Notes)
Tim Cook, Apple's CEO.
Even under the pressure of being "Steve Jobs' successor," he pressed ahead as "himself."
Jobs died six weeks after Cook became CEO in 2011, and he suffered skeptical looks from those around him.
But eight years later, Apple became a "1 trillion-dollar market-cap" company, and the stock price nearly tripled.
This is exactly what Leander Kahney, a writer and former Wired.com editor who also wrote Inside Steve's Brain and Jony Ive, writes in this book.
"He took too much unfair criticism in the early days. The world wanted to compare him to Steve. But he didn't try to become Steve. He's really a smart guy. No one can become Steve. Instead, he focused on what he, as himself, could contribute to the company."
In fact, Cook is different from Jobs in many ways — work style, personality, and more. As a result, the company's culture also changed a lot.
But as Kahney points out, they also had similarities. "Simplicity."
Jobs saw in Cook the "simplicity" he had always emphasized. Of course, the domains of that simplicity were different. Jobs emphasized selection and concentration in design and products; Cook did it in supply-chain management. Just seven months after joining Apple, Cook earned Jobs' trust by slashing inventory from 30 days to 6 days.
We don't need to try to become a "second somebody." It's also not effective.
Whatever you do, it's better to contribute as "yourself."
I recently read a good piece on Brunch, so I'm attaching the link. https://brunch.co.kr/@namoosanchek/17
When the name "Bong Joon-ho" calls forth "uniqueness"
When genius meets a universal story | Director Bong Joon-ho finally did it. Or more accurately, he's finally gotten the recognition he deserves. This year's 72nd Cannes Film Festival handed him its highest honor — in that bastion of authority! What kind of place is "Cannes"? It's the living room of the "Western cultural establishment." They exist carrying the pride of being "the world's best," and don't usually open up to people from other cultures.
brunch.co.kr
Same context. Countless pieces of information, technologies, and art and values are ultimately returning to their own selves.
