The most dangerous thing for a planner
is getting used to templates (fitting their thinking to a form),
and the most dangerous thing for a designer
is getting used to tools (standardizing their expression).
A planner should not just find the right template for the purpose and fit their thinking into a fixed form — they should be able to find, compose, and concretize (as a form or diagram) thoughts that are unstructured, divergent, or not yet expressed.
A designer should, rather than optimizing for expressions inside Sketch or Figma, be able to propose a variety of solutions (channels) grounded in an understanding of the customer's (internal or external) situation and needs.
Just — so it goes.
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Planning Notes·제품에 대한 소고
The Most Dangerous Thing for a Planner
This English version was translated by Claude.
