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The Content 4.0 Era (+ related idea: a photo-focused app store)

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A real slap in the face..


There are currently about 650,000 apps in the Apple App Store, and 400,000 of them have never been downloaded once. 


The average time needed to build one app is, at minimum, three months. 400,000 apps × 3 months = 1,200,000 months — in other words, a total of 100,000 years has been thrown away on the floor. 

Behind Apple's glamorous figure of 4.76 trillion won, there is a hidden 100,000 years of waste. 


We've reached an era where the sheer number of contents registered in the app store no longer matters. (As long as quality is guaranteed,) 150,000 apps would be more than enough to win.



Water-quality management, content coordinators, content conductors, content designers —

Facebook's marketing approach says that when a friend or acquaintance recommends something, it's more persuasive. That might be true for industrial products, but I think mobile content is different. I prefer content recommended by an expert. Unless my friends have tastes similar to mine, I don't think I'd blindly buy content just because a friend recommended it. I'd be more inclined to read a customized app, or an app (or book) that many experts in my field have chosen. Whether it's work-related or a hobby, a recommendation from someone relevant can actually be more powerful than a friend's recommendation.


* Related idea / a photo-focused app store


In the Content 4.0 era, rather than developing more and more new things, we'd be better off first organizing what already exists to cut waste, and then approaching the global market strategically. I don't think breaking into the global market is all that difficult. 



http://artcoon.wordpress.com/2013/05/23/articon14/

This English version was translated by Claude.

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Pleasant Charles — UI/UX researcher at AIT. Keeping notes on design, planning, and slow days here since 2010.

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