That common word, UX,
Lately I've been trying to organize my thoughts for a post.
Honestly, rather than organizing my own thoughts, it's more accurate to say that I'm gathering pieces written by people who learned and experienced this before me, picking the ones I like, and editing them together.
I try to fold in what I've experienced and practiced, even if only indirectly, through Design Dive or HCI study groups, but the truth is I still fall far short. The one saving grace is that this whole process has given me a chance to actually sit with the questions on my own...
Among those notes, here is a piece
of something I'm writing inside our company, to explain why we need to adopt a UX-related methodology.
Its purpose is to visualize the invisible needs of customers, to set the direction and goals of the service,
to get every member of the project team aligned on the same direction and goals,
and ultimately to deliver, to the customer, UX in the literal sense of the word.
So for the people involved in a project (dev, design, planning, and so on),
I wonder whether we need a basic shift in how we think,from "who did what, when, where, and why" to "who, why, when, where, and what"
as the order of our thinking.
