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Planning Notes·제품에 대한 소고

That Common Small Thought (feat. To be C2B on the DAO)

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In the DAO era, when Web 3.0 has matured, a C2B market will form. And there's a basic concept that explains this well:
a shift from providing value for the customer —
to sharing value by the customer. This is the phrase. In fact, this concept is a pattern we've heard elsewhere. "Of the people, by the people, for the people." A basic concept from democracy, one of our social ideologies.

Today's global economic society is gradually shifting from an era in which ideological conflict stood out, to an era in which economic-ideological conflict stands out. China vs. the US, the shrinking of the global free-economy market, the consolidation of far-right forces — these are, in fact, based on economic-structural conflict rather than ideology. We describe them using familiar terms because we still lack a semiotic language to replace them.
Looking at the shift trends of citizens-markets-states-infrastructure around the late Joseon era.. or more globally around 1900.. this is one of those countless repeated moments that signals a shift from feudal to civic society and a time when a change in each individual's awareness is needed.

Around and around — coming back to DAO as an IT practitioner, the current change is not an event that happens alone within fields like web, IT, or the online market. It is a broad trend (the so-called 1st, 2nd, 3rd industrial revolutions) that radiates in all directions, not a short fad.
Unfortunately, as we all know..
In this hot, huge market that includes DAO, Web 3, blockchain.. and even the metaverse,
once the finance category is removed, in fact.. almost nothing is left.

Of course there are NFT, DeFi, and other new? derivations of financial form, but.. was that the point of DAO and Web3??? (watch out for sudden acceleration..) Including Play to Earn — none of them truly need blockchain or web 3. It's like sticking blockchain onto DID or MyData that doesn't even do SSI, treating it as grammar.
In today's so-called 4th industrial revolution or web3 market, the leading companies are all eagerly racing to build transparent and fast exchanges — where even other tokens are easily convertible — and mainnets with excellent scalability for diverse dApps. Read most whitepapers and yellow-papers: the companies differ, but they all begin with almost identical openers about the irrationality of current web 2.0 and the limits of other mainnets. Read the body and most of it is, in the end, finance. Finally, the conclusion (vision and plan) is "to be DeFi."
Still, the areas that at least have a market are two. One is the work-based "your garden-variety NFT marketplace." The other is game-item-based Play-to-Earn, the "your garden-variety NFT marketplace." For example.. nobody is making clothes, everyone is racing to build shopping malls — or rather, shopping platforms. Easier example: nobody is making games, everyone is racing to build item exchanges — or rather, metaverse item exchanges.

Ironic, but.. this is possible because the real market still offers an environment where you can make money anyway. In that environment, pouring passion into making good clothes rather than a platform can be more foolish than you'd think. It feels like a new kind of déjà vu born from experience — like the old domestic social commerce firms said to have benchmarked overseas Groupon, which weren't really social at all and pushed group-buy tickets forward with money, eventually creating a new category through that financial-capital-driven feel (push with capital and a market will form).
Everyone proposes more innovative, newer "exchange value" — yet stays silent about "what exactly to exchange."
To translate into web 2.0 terms: everyone shouts about their own platform, while inside that platform, third parties and users are absent. Everyone's whitepapers and yellow-papers chant the slogan that we must overcome web 2.0's limits and the limits of platforms, yet the hidden intent — wanting to stake out my own mainnet as the new platform of the web 3.0 market — is nakedly exposed. Honestly, it's pretty embarrassing.

Reference.
web 3: In contrast to the web environment dominated by a few big tech firms, this emphasizes that users can wield more influence over platform decision-making. It means using blockchain and cryptocurrency tech to realize a more decentralized web (Ethereum, etc.).
web 3.0: Shares the vision of preventing big tech from doing as they please with user data, but does not require blockchain as the means. Rather than being tech-dependent, it ultimately aims to let users have more control over their data through various methods. (Inrupt, Tim Berners-Lee)

This English version was translated by Claude.

친절한 찰쓰씨
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친절한 찰쓰씨

Pleasant Charles — UI/UX researcher at AIT. Keeping notes on design, planning, and slow days here since 2010.

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