// 2013/05/21
* (By location) issues around store space partnerships, leasing, and setup in city-center vs. suburban areas
* Issues around advance promotional (PR, awareness) activity
/ Brand via content like book clubs
* Hiring — food, UX experts (consulting), education professionals, sales partnerships
// 2013
Cafe in the city -> offline content distribution: mobile, mobility
-> QR code stickers, NFC stickers
-> Exchange point for book-club books
// 2013
Activating gatherings (positive perception from trend-setters): rooftop garden
Urban cafe + suburban cafe, on/off cross-market line
A 24-hour refuge, healing spot, waiting spot
: intellectuals, singles, individuals, freelancers, startups, knowledge workers, artists, students, women, solo entrepreneurs, people with disabilities, travelers, overseas Koreans, foreign workers, indie writers
: Example content — quotations, book clubs, movie trailers, music, news comedy, watching ads — branding
// 2013
* Branding -> everyday art -> collective intelligence -> branding (loop)
* So what can we actually do? Coffee sales, alcohol, food, partner cafes, shop-in-shop,
design consulting, service consulting, clothing brands, education, space rental
// 2013/05/23
Free papers -> break away from the newspaper format, turn them into sticky notes or accessories, Pod nano
Diaries (Franklin planner)
//
Periodic stretching alarm (Pomodoro)
Scan handwritten notes and convert to text
// Mission-based ad platform
