A socializing platform, not just a hotel
WeWork - a community space where attractive workers gather
Hotels - guest-centric -> expanding into the local community
Core value of the business:
Provide a high level of service to the guests who pay to stay
Added value:
As a socializing platform where attractive people gather and interact, consider the character of the neighborhood around the hotel, bring in residents who can convey that local culture, and form a culture-centered community platform.
Examples:
RYSE Autograph Collection (Hongdae) - a creators' culture platform:
Through collaborations with artists and brands, they offer a creative lifestyle, draw artists together inside the space, and create a venue where not only guests but also locals consume the work those artists produce.
Playce Camp Jeju (Jeju) - not a real-estate developer, but a local producer, play + place:
Use the hotel space as a medium to communicate with the surrounding local community, and take on the role of producing cultural content locals can enjoy inside the hotel - planning film festivals with film planners like AmuCam (Island Movie Festival), and partnering with publishers to run guest rooms filled with curated books.
Trunk Hotel - socializing:
This space emphasizes the point that it exists for anyone living in the area to drop by and freely talk and mingle with others.
Unlike an ordinary hotel where you enter and see a huge reception area, here you see a cool bar, and a diverse crowd of people reading, studying, or chatting with one another. The moment you walk in, a scene unfolds - attractive people conversing and doing what they love.
It says "this is a cool space that's open to anyone, to come relax, read, study, chat" intuitively, without having to explain it.
Why things are changing this way
There's a line of copy. Airbnb's "Don't go there. Live there" - reference blog
