1. Drafting the service overview
Team stakeholder map
why -> how -> what -> how to -> beyond
6-hats and an affinity diagram at each step
Market stakeholder map
persona, journey map, the 5 whys
Operational stakeholder map
blue print, business model canvas
2. Running the service
less WBS
Build and apply a prototype tool
3. Things to consider while building the service
A solution-style platform that can host content, or a consumer-participation algorithm design
Beyond the visual and functional, convey feel through touch and sound
Consideration for third parties (indirect users)
Before building our own platform, pretend to grow a service that can serve as an outpost platform
Plan the service so it lands at a moment where its presence or absence actually matters
Motivate users so that their small inconveniences gain meaning, and give them a reason (self-respect) for overcoming those inconveniences
Not the feeling of receiving benefits, but the feeling of producing (or being able to produce) something
4. Insight
UX modelist
Don't switch screens immediately after a banner click ×
A points popup on click
+ Points shop, full details for that ad
+ Send to my ad box account (or email) (or the brand's own site)
+ Auto-aggregate information along the event list in my ad box to issue gift cons
Notifications timed to the relevant location or date
