#Insight
We live by building relationships between people based on physical time. But during that time, how earnestly are we showing up for the other person or the thing at hand?
Take a couple's anniversary, for example. If a couple says they've hit 300 days, is the time they actually spent together really 300 days? Obviously not. If we assume they meet once or twice a week on average, the time they've actually spent together is often not even 50 days.
Usually when people are dating, they explain their relationship to others based on anniversaries — \"we just hit 100 days,\" \"we've been together for 1,000 days\" — using that to express the relationship and the love. But how meaningful is that physical time? Or how much of a shared emotional reference can it be when communicating with others?
Starting from this basic question, we began thinking about a service that lets couples have more meaningful time together by showing not a romance where only the calendar days pass, but the precious time actually spent together. Beyond that, we wanted to turn the physical time spent with precious people into warm value to share with others.
The upcoming service lets users convert the time they spend with precious people into goods or services for personal economic use — but it's also a service designed so that people who don't receive much love can have unexpected warm moments. Use the time you share with your precious people as valuable time.
#Revenue model
Traditional advertising has run by showing ads at key positions based on user analysis, clicks, disposition, and age-based information. More recently, location-based ads have also emerged. In short, they provide information gained via big data (or data mining) about user info and places.
But no matter how well-analyzed or patterned that information is, it's still just past data. So on-site user needs and choices — exposed to countless variables — are hard to predict. In the end, when it comes to what the user is actually about to do next, the ad is very likely to degrade into spam.
But what if user action were added as a premise? The comparison looks like this:
Existing ads: user info (20s, male, Hong Gil-dong) + location info (near Hongdae playground)
→ 30% off at Nolbu Bossam near Hongdae playground
→ ZARA 5% extra discount coupon
→ Caffe Bene 1+1 coupon (Americano)
Real-Time: user info (20s, male, Hong Gil-dong) + location info (near Hongdae playground)
+ Time Point (30 min at Starbucks)
→ Starbucks size-up coupon
→ Starbucks tumbler 5% off coupon
→ Starbucks stamp-plus event (today until 5pm!)
