Real-Time Business Model ( real time _Six Slide )
Revised: Byun Chan-woo
1. Who is my customer and what problem do they have?
Between romantic partners, people often say \"100 days\" or \"1,000 days,\" but in reality most couples only meet once or twice a week.
So we want to measure not just the physical elapsed time (as-is: D-day feature)
but the time actually spent together with someone precious. (to-be: D-Time feature)
2. What will you use to solve that customer problem?
1) Usage flow
: Each member of a couple installs the app on their phone → when they're in close proximity, the app automatically counts time
→ when they separate or move beyond a certain distance, the time count automatically ends.
2) Feature — convenience
: Automatic D-time measurement without having to be conscious of the app
: Basic posting and info-entry features supported (e.g., path, KakaoStory, etc.)
3) Feature — economic benefit for the customer
: Apply a CPT ad model (details in Section 4, Business Model)
If a customer (user) spends a certain amount of time at a specific location of a partnered client,
they can receive goods as an exchange value for that service.
Ex 1) At Cafe X, spending over 10 hours gets you a drink or a discount coupon.
Ex 2) At oo Department Store, window-shopping for over 2 hours gets you discount coupons and store points.
4) Creating public good and opportunities for voluntary service
- We want to continuously share precious value based on customers' voluntary choices.
- The discount coupons or department store points received through the CPT ad model can be accumulated, then used not only as goods or services but also to provide precious living time to pediatric cancer patients who need time — we want to offer a service that turns them into precious life time.
3. What core capabilities do you most need to solve the problem?
1) Planning and design: identify customer needs through surveys, and build a usable UI based on usability research.
2) Development: IT ability to authenticate between precious people's devices so that when they are together in the same place (about 10m within range), time is automatically counted even without launching the app.
3) Sales: ability to secure partnerships with various goods or services that can be offered to match the location where the time is spent.
4) Promotion: PR for the public-good nature of the service, promotional video production, and marketing capability.
* Status
(1) Preparations began three months ago; UI design and sample design work are done.
(2) Related screenshot link
https://drive.google.com/?tab=wo&authuser=0#folders/0B9QSwMMd1yEgaVNCV0RDV3YzTDQ
(3) Currently hiring a developer with the core skill set
4. Revenue model
: CPT (cost per time) ad model
The ad models currently used in web and mobile markets run in forms like CPI, CPS, CPA, etc.
But even CPA, considered the most effective of these, falls short on active rates and ongoing customer participation, or can't give a conclusive answer.
Here we created the CPT concept to give client companies a more substantive, clearer answer.
Rather than simply providing an ad or reward form by mobile click or action, we intend to offer a service with the clear, direct premise that \"the customer (user) spends a designated amount of time at a designated place\" selected by the client.
This way, the client can deliver the information it wants to the customer (user) at the place and for the duration it wants. Because it's premised on the customer's voluntary motivation and action, brand resistance is minimized, and advertising can be converted into information — and at the same time, it becomes the clearest, most efficient alternative for the client's marketing spend.
Targets: - B2B: clients whose business is based on specific places (cafes, hotels, department stores, famous tourist spots, etc.)
- B2C: in-service, store entry
6. Team introduction
: Made up of a designer, a planner, and a UX designer. With experience across a variety of projects, we have the capability to execute realistic, hands-on projects.
- Designer (experience launching apps currently live on the market)
- Planner (experience in content creation, planning for various platforms, plus sales)
- UX designer (user research, UI planning, UX concept, etc.)
