1. Background and need (the WHY)
• The target group whose communication skills aren't smooth.
→ How fast is it growing? We need data on the target population distribution and ratio — both in Korea and worldwide — and on the incidence of related conditions (ALS, limited mobility, the inability to speak, and so on).
— People who can only move their eyes, or can't move around because of limb issues
— People who can't speak (use sign language, use braille books)
• Technologies for people living with pain (disability).
→ Survey global IT and science-tech trends. How is their health managed? (Tech relevant to the target group: sign language, ALS, the blind, etc.)
• We need to consider their human rights and self-esteem.
— They're no different from ordinary people.
— We need to build a new world that frees them from discrimination, the 'othering' gaze, and the frame of 'disability.'
→ Not the internal/external mindset of 'the haves giving to' or 'looking after' the have-nots.
→ Not the concept of 'abnormal (physically inconvenienced) people using a tool to meet an ordinary person's physical baseline.' Instead, make it clearly understood that their physical conditions are simply different, and make sure the element that distinguishes them from others isn't behavior that sets them apart from everyone else. (in progress…)
* The eye-mouse as a fashion icon — product design.
— Not one-way donation, but a 'share and hold together' service concept.
→ Similar cases: style/fashion/icon-based design activity around the idea of giving.
— Livestrong (http://blog.naver.com/PostView.nhn?blogId=maru97&logNo=40064131121)
— Face watch (http://whiteink.tistory.com/1075#.UVr1P6tGzQY)
— Toms (http://www.toms.com/eyewear/new-styles)
— Google Glass ()
• The need for self-diagnosis.
2. Project overview
• Scope of work
— Use service-design methodologies to identify user needs; surface the essential problems and realities; improve the current ecosystem and aim for a better quality of life. Rooted in design thinking, ~~~~
• Goals
— Build a world in our time where people aren't discriminated against because of the 'disability' axis, in an era that's been calibrated to the non-disabled.
— A world where the non-disabled and people with disabilities can blend together.
3. Execution strategy
• Operating plan
— Participant composition:
— Participant recruitment:
• Execution structure
• Roles
— Designer: overall lead, full frame, vision and direction, visualization.
— Advisors (hospital staff, enterprise team leads, PhDs): advice, support, feedback, knowledge-sharing.
— Human behavior (UX/UI): human-behavior specialists who research and design around human life patterns and behavior.
— Research team (university research facilities): institutions and schools studying disability.
— Engineers (product/system): developers who actually build it — companies and individual freelancers.
