Terrestrial broadcasting - what matters is how many watched at the scheduled time
Facebook, YouTube, KakaoTalk, MariTel - rather than the content itself, what determines value is "what-who-how, is and will be connected"
Not the container but the connection determines
Once the physical container is dismantled, what remains is only "the structure that makes connections."
Consumption value of a product < participation value
The network is the product. — brand journalism
Measuring connected relationships is what creates the network's substance.
In an era of abundance, a new product is nothing new. A product is an organism inseparable from its network.
A product is not something to purchase (or sell) — it is something to experience
The experience of the product is the advertising. Advertising connects experiences.
The connection of experiences is only valid when the customer's problem-solving comes first
The customer-experience-product network helps advertising grow organically
This becomes possible only when we can pull advertising out of physical space and put it into the new vessel called the network.
The object of connection
Sponsored link — cheap treatment. Review — warm welcome
In a connected world, the content customers produce is a medium that aids decisions, tells others about the world, and lets us enjoy it together.
The precious value called trust
Advertising — review & reward — sponsored by, trusted by
Four stages of content mediation — creation, re-creation, replication, consumption
* App services like TikTok for video sharing & VS
Why do we resonate, and why do we share?
* Follow -> profile photo, personal history, self-declared info
* So, initial subscription limits? Subscription rewards? And would sharing of individual posts (not of people) be unlimited?
Recipe for forging a user's identity
Identification — the desire to identify yourself with the other; belonging; wanting to resemble
Differentiation — first "like" — quick "first timer"; and presenting opinion/controversy — action-type "activity"
Online communities have unique functions and roles that cannot be industrially replaced by SNS, and that uniqueness carries a social character that cannot be dismissed with the logic of "generational change of business models." In this context, it would be meaningful to look at how the individual characteristics — disposition factors and activity factors — of online-community users and SNS users differ.
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2850544
Distinguishing Factors Between Online Community Users and SNS Users: Focusing on Disposition and Activity Factors (Do Self-Esteem, Personality and Offline Activities Help to Distinguish Online...)
Abstract Korean Abstract: Since the mid-2000s, the paradigm of social media has been shifting from online communities to SNS. This study seeks to analyze the factors distinguishing domestic online-community users from SNS users, so as to understand the implications of this shift for individuals and society. In particular, it focuses on whether disposition factors (e.g., self-esteem, personality) and activity factors (e.g., hobbies, socializing) add explanatory power after controlling for demographic and internet variables. Network...
papers.ssrn.com
https://www.clien.net/service/board/park/7276885
Who on earth set the standard that divides SNS from community? : Clien
"SNS is a waste of life" — a near-distorted line people keep trotting out, and mocking those who make good use of SNS (Ferguson said that because of issues caused by Man Utd players on SNS at the time — he didn't just blanket-declare the SNS service itself a waste of time. Ripping it out of context is pure distortion). As for me, because I don't like my personal info spreading online, I do personal info or close-relationship-based...
www.clien.net
https://performeister.tistory.com/99
The difference between community and social network
At a seminar on social media the other day, I had a deep discussion with CEO Kim Gi-hoon of Cyram about what "social" really is. Like a professor, he summarized the views of scholars like Max Weber well, and it brought back the feel of being a student...
performeister.tistory.com
