Malcolm Gladwell, author of <The Tipping Point>, tells a fun story about the food industry's struggle to find the 'perfect' spaghetti sauce. It's really a story about the nature of choice and happiness.
At last night's TED Study at OpenFactory, we watched a TED talk by Malcolm Gladwell — famous for <The Tipping Point> and <Outliers> — and had a discussion about variety of choice and happiness.
According to Gladwell, it isn't about chasing a single best spaghetti sauce —
it's offering the chance to choose through horizontal variety
that actually makes people more satisfied.
Prego spaghetti sauce just happened to be the subject of the talk, so
after the Study we made pasta together with the other members.
So how do you actually build a service or product
that makes people happy?
Watch the <On spaghetti sauce> talk together,
and share your thoughts and ideas!
http://www.ted.com/talks/lang/ko/malcolm_gladwell_on_spaghetti_sauce.html
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