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The Negative Magic of "But" — When You Decline, Say the No First

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Video summaries

  1. 거절은 'No' 먼저, 감사는 나중에

    AI summary
    • '고맙지만(but)'으로 시작하면 앞선 감사 표현이 지워진다
    • 거절을 먼저 분명히 하고 그 뒤에 감사와 호의를 덧붙여라
    • 갈지 안 갈지 애매하게 미루는 답은 상대를 더 곤란하게 만든다
    • 솔직한 거절이 결국 관계에 더 친절한 태도다
You know how, when you fight, saying "I'm sorry… but —" makes the apology meaningless? In the same way, the most common mistake we make when turning something down is sticking a "but" in there. "Wow, that sounds great! But today is a little…" — say that, and what came before gets erased. The moment you tag on "but," the sincerity blurs. That's why top communication expert Jefferson Fisher advises flipping the order. Decline first, then thank them. Also: when you say no, don't be vague. "I'm not sure if it'll work out or not." That kind of phrasing just keeps draining your mental energy. Saying it clearly is, I think, the path that leaves both you and the other person less worn out.
 

"But" wipes out everything that came before it.. That's why you should put the negative part first.

 

https://www.youtube.com/shorts/wW7OKD9YW2o

 

This English version was translated by Claude.

친절한 찰쓰씨
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친절한 찰쓰씨

Pleasant Charles — UI/UX researcher at AIT. Keeping notes on design, planning, and slow days here since 2010.

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