Using KakaoTalk’s in-app games (an ecosystem).
When a user reaches a certain score or completes a mission in a game,
we provide tickets or services for movie premieres, event promotions, and the like.
Rationale
Even when giving users ads, if they can choose them themselves,
and if they can smoothly share with others,
it becomes information (useful), not spam (junk material).
Therefore, before creating each event or individual service, consider:
1. The ones most likely to spread word-of-mouth, or
2. Customers (testers, etc.) who, if they received a gift through the event,
would show it off enthusiastically — those need to be selected first.
3. Leverage users’ existing desire to rank, to show off, the physiological needs around it.
- When users reach a certain score or complete a mission,
provide tickets or services for movie premieres, event promotions, and so on.
A book that rapidly built my understanding and resonance with startups.
