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Lucky Vicky

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Wonyoung-style thinking

It refers to a kind of transcendent positivity that goes beyond ordinary positive thinking. It is based on a firm optimism that everything that happens will ultimately lead to a positive result. In other words, whatever happens to me will eventually turn into something good for me.

It is called Wonyoung-style thinking because it is a way of reinterpreting any situation through extreme positivity, taking its name from Jang Wonyoung. In another sense, it is close to saying, "Actually, this is great." Because of this meme, more and more people say they want to imitate her positive mindset and attitude. It has moved beyond an online meme and speech style into everyday life, where people use it to realign their minds, creating a kind of positive feedback effect.

Still, it differs from toxic positivity, which focuses only on the positive and rejects or avoids whatever causes negative emotion. Wonyoung-style thinking does not blindly deny or distort negative reality. It first recognizes the situation clearly and then accepts even negative things as a process or cause leading to a positive result.





Attorney Jung Ji-woo, LinkedIn

One of the most popular phrases these days may be IVE member Jang Wonyoung's "It's Lucky Vicky." She went to a bakery wanting to buy a certain bread, only to find that the person ahead of her had bought it all. Most people would frown, feel unlucky, and think the day had gone badly. But at that exact moment, fresh scones came out of the oven, and she instead thought she was lucky. Because the earlier customer bought out the bread she originally wanted, she was able to eat a freshly baked and delicious scone instead.

Usually, when something we wanted does not happen, we despair, complain, and get angry. But Wonyoung-style thinking is the ability to give up quickly in that moment and look at the situation in front of you as if it were a blank page. Even if I wanted something, that desire itself does not have to be treated as sacred. I can let it go quickly. Then whatever the situation is, I can simply like it as it is. If warm scones appear, I can like that. If there is nothing to buy, I can say it helped my diet.

This attitude seems to resonate so strongly because our era has become saturated with concentrated desires. On Instagram, for example, the moment some place becomes trendy, everyone rushes to desire it, and long waits followed by disappointment become common. The same is true of apartments, luxury goods, travel destinations, and countless other desires. Competition, stress, and frequent frustration keep growing.

In this kind of world, we have to learn how to deal with desire itself. Instead of being consumed by frustration, irritation, hysteria, or anger when a desire is not fulfilled, we need to learn how to let go quickly and revise our desires. If we do not learn that, we become slaves to desire. In that sense, Lucky Vicky can be seen as a survival strategy for a generation facing a world where many conventional desires are no longer realistically attainable.

Rather than clinging to frustrated desires endlessly, it becomes necessary to affirm life in another way. Even in a world like this, it is still better to love life.

This English version was translated by Codex.

친절한 찰쓰씨
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친절한 찰쓰씨

Pleasant Charles — UI/UX researcher at AIT. Keeping notes on design, planning, and slow days here since 2010.

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