KT olleh Square
>> YouCan Funding (reward type / 100,000 customers)
* Crowd (mass) funding
: wedding gift money and meal fees
: Park Tae-hwan's Australia-competition funding
: the Statue of Liberty
: IMF gold-gathering campaign
-> Kickstarter-style reward (compensation) type
-> .. donation type, reward type, equity-investment type
* Kickstarter success rate 43%
* Differences between global and Korean services, and alternatives:
- categorization (music)
- network with fans (key men) (Tumblbug — film)
- whether you can run the business without investors (investment-based)
- considering how to overcome the factors that might cause it to fail
- considering the possibility that the market size will deliver business-scale returns on investment
* Consider the needs and types of funders
* Class-action / cultural awareness of "doing good together"
- can vary depending on the project's design.
- if you use the emotion of supporting well, it becomes an even stronger advantage
- pay out the rewards and satisfaction for charity activity generously
* Revenue per deal = 15% per deal = net profit?
Right now, instead of expanding to BEP, the goal is to grow scale.
Maybe instead of being Kickstarter
shouldn't we take a different position? Worth thinking about.
>> Stubby Planner
(about 42,000 users / +10 per day / 90% Korea -> Europe)
: An online travel planner
: Offline planner possible / name tags issued / special deals / one-stop reservations
: 220,000–340,000 KRW per person (5% Eurail margin, 10% lodging margin)
* Experience around travel precedes the travel product
* Margins and deal sourcing for travel are the hard part.
* Philosophy + steady product building
* Decided to consider product (iPhone / Android) + recruiting professional marketers
* 1 — mobile conversion ratio (experienced service users -> app downloads: keep feeding back via APK)
2 — top down -> bottom up / conviction about the business
3 — recognizing the desire to keep a travel record
-> realizing this is a very important element at the start of a trip
: Considering marketing cost via SNS channels.
* What about partnering with companies that already have travel deals?
(Or direct?) — Negative perceptions of Korean travel agencies, issues with tie-in selling, you can change 10–20% but not 80%.
-> We can build a platform that gathers 100 people in Paris.
(Tested from Sapjaru minbak to Naver)
-> Only by providing both the service and the professional spirit can we change things.
>> Lezhin Entertainment (a content company specialized in comics / partial-paid policy)
: Webtoons are fun, but most of them are gag and slice-of-life... (free!)
/ Distributing good paid comics like Game of Thrones or Slam Dunk?
/ In Japan there are separate comics for teens, 20s, 30s.
/ Content like HBO and technical capability like Netflix
/ The best in the field (40 comic artists)
/ Childhood comics-store — family business
/ Learned about the world through comics and read a lot... but there's nothing to read anymore
/ Paid-conversion rate over 2 months: 7% (previously 1%)
/ Android only (iPhone -> web -> cultural-gift-certificate payment)
/ Most comic artists are anxious based on past experience.
Only Naver and Daum are left... I want to grow and also carry older comics.
But first, honestly, public awareness is needed.
A place for artists who are on hiatus because they have nowhere to serialize...
* Questions about whether a startup can run a content business
* Naver and Daum made comic artists stop being ambitious.
If we spark their ambition, won't those platforms just take it back?
The only places for artists to move to are Naver and Daum.
Since it's still view-count based, there's no proper compensation.
* Big market -> analyzing the weaknesses of giant players -> check headcount
-> confirm a unique view
* Korean comics publishing market (800 billion KRW), of which online is 200 billion KRW
However, the market has been dead
If it normalizes, 1 trillion market / our goal is 100 billion
& A platform that can carry domestic comics abroad
(Let's overcome the illegal-distribution model with a proper paid model)
>> AndbuT
- QA (bug list / reporting) / thinking about UI/UX (heatmaps)
- After the specialists (humanware) do their work,
use the tool to capture the details beyond that
* Differences from existing free tools
(Usage status / sessions, page views; technical errors and the pattern just before them; user behavior / quantitative data, qualitative data via surveys, user-panel support, analytics tools, all provided as an SDK package)
* Because the scope is so huge, we need to split into two and proceed.
* Run customer demand surveys repeatedly, knocking on doors every time
Silicon Valley network >>>> founders and VCs debating every evening
