* Prologue
IA 7 layers (1–5 dev, 1 app, 1 promotion)
Icons are a non-verbal delivery medium (with meaning: metaphor / without meaning: bullets)
Navigation (move by touching) vs navigator (delivers information without being touched)
* The main tech currents of each era and the constants
industrial engineering cognitive psychology
IA --> HCI --> UX --( "UI" )-->
jigsaw puzzle mobile-like structure (linear)
* The reason actions slow down with age is not the decay of reflexes, but
simply that the brain's "cognition" of what the eyes see slows down.
* Education and the individual's role in the age of convergence
: What we need is for each part to converse with the others
(investing in humanities majors studying engineering, or vice versa...)
it's not strictly necessary to transplant that — or pile up convergence knowledge yourself.
* Things a planner should watch out for
: Looking at other people (and situations) through your own private persona. / statistics, 20s/30s, men/women..., etc.
* What "pattern" means
Finding the unique shared experience across varied experiences —
defining what is both regular and unique. (If there are 100 'patterns,' it's not a pattern.)
* Persona
Declaring the user's role, usage information, and target user based on what purpose and usage pattern users exhibit (personas can be expressed via task and activity)
- Goals: End Goals, Experience Goals (these keep changing), Life Goals
- Components: Behavior (previously learned experience), Activity (the smallest unit of action / press level / the number the user reacts to), Contextual (why the user takes that action or makes that choice, socially and environmentally), Specific (Dan Brown, declarant)
- Design basis: Knowledge, Interests, Influence, Pain points
