publy.co/content/4607?s=kdx2ny
Why Don't I Get Replies to My Emails? How to Write Proposal Emails That Get Answered
How to use this article / My very first proposal email, sent to Mr. Son Seok-hee / A bad example: I'm opening up the "failed email" I once wrote / A good example: Treating the recipient as a "customer" too / Publy is
publy.co
It's an article on Publy, written by someone named Park So-ryeong.
The basic TIPS were:
- the purpose and rationale of the event were delivered persuasively and upfront,
- detailed information about the event (the full timeline, the scale and character of the attendees, and so on) was shared without omission,
- and it explained what was being asked of me and in what context I was being invited.
That said, I'm not entirely sure the examples line up with the TIPS that are being laid out. Personally, I agree with all of it. Those are important points. I also think readability matters. And yet, the as-is and the to-be that the article shows both come across as difficult and long-winded. Even skimming them, a wave of fatigue came over me.
Still, one passage really jumped out at me, so I'm jotting it down.
Back in the early days of the business, around 2015 to 2016, the proposal emails I wrote to people whose content I wanted to bring onto Publy — looking back at them now, there are plenty of shortcomings. In particular, as a newly founded organization that could no longer lean on the powerful asset of an established institution (a company or a school), namely a "known name," it was hard to find a weapon for outreach, and so in many cases I simply wrote the emails in a "let's just go for it" spirit.
(omitted)
For the recipient of a proposal email to develop trust in us (or at the very least, curiosity), and to keep us out of their trash folder, we need a reference that can explain who we are.
