Recently, due to a moving issue, I had to look up things related to moving contracts and checklists for the first time in a while.
But a lot of the information I found was inappropriate, which actually confused me and gave me a hard time. Where would real experts find the time to write such posts, anyway? Most are written by junior "experts" for PR purposes, or are just blogs run mainly to earn pocket money via ad revenue, copy-pasting around frequently searched keywords.
The articles generated by ChatGPT seem to be even worse. But people's interest is focused solely on side income.
In the meantime -
over the past month or two, keywords about ChatGPT have been overflowing. And among them, the most popular topic by far is earning pocket money by writing automated blogs. Actual revenue case studies and projections are being shared not only domestically but worldwide. And, using these cases as bait?, follow-up paid lectures are running on the back of them.
Google is the representative example of a company that built an ad revenue model through its platform. And it seems Open.ai has studied the revenue models of past Google so well that it is, from the very start, drawing what looks like an optimized business flow - which is honestly astonishing.
It seems like a rare and valuable case study.
If we recall the well-known platforms we use frequently, often in the early days we don't really notice them, and only after they reach a certain volume do we begin to recognize them. As a result, we often benchmark them incorrectly. For example, Instagram and Facebook started as social networks but now play more of a social commerce role. KakaoTalk started as a messenger, but now plays a far more comprehensive role - covering categories like Kakao Gifts (Gifticon), news, and small-group community activities through group chats. So if there were a startup making a messenger, they could not benchmark today's KakaoTalk as it currently is.
In the case of Open.ai's ChatGPT product, unlike past products, it has been used and shared at a very fast pace from the very beginning of the business with a short cycle. So I think it is one of those rare and precious cases where, well before a new service takes the form of a platform, we can pay attention from 0 to its phased implementation, marketing, policy operations, customer acquisition, and growth process from the very beginning.
