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Planning Notes·제품에 대한 소고

Good Grief, a Customer Data Platform..

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In the IT market, new buzzwords and new principles come and go every single day.

Recently I noticed a well-known marketing channel pushing the keyword CDP — Customer Data Platform — so here are a few off-the-cuff thoughts I'd like to jot down.

Good grief. A customer data platform..
This is why ideology and culture shouldn't be imported, I guess.
I mean.. isn't this just MyData in name..? Is the problem the word "platform," which gets stuck onto everywhere without exception.. or was it that, from the start, the "My" in "MyData" wasn't "me" but "the company" (card companies, banks, and other financial institutions, etc.)?

Even MyData, one of the major pillars of the three data laws.. ultimately, the relationship between politics and business.. the real intent shows through like this. Only the stated purpose is "personal information where the individual is the owner".. in the end, the individual who generated the data is absent from the parties of that transaction..

A bad organization filled with good people working in it, and their culture — one more such case was being added to the pile..


This English version was translated by Claude.

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친절한 찰쓰씨

Pleasant Charles — UI/UX researcher at AIT. Keeping notes on design, planning, and slow days here since 2010.

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