Good Company Notes (01 — Jeong Ji-hoon)
Recommended author — Jim Collins.
Among the companies he called great, some have since collapsed.
→ book: Where Did All the Great Companies Go? (Korean title of How the Mighty Fall).
Purple Cow
: even the same insight, told through emotion and story.
Good Company
: an analytical approach.
Similar in style to Jim Collins,
but with a different message.
The future is already here.
It just isn’t yet ubiquitously distributed.
Homo economicus
: decides mainly on what benefits them.
Which is closer to justice?
: putting your hand on the right side rather than on your own benefit.
: fair trade, people, nature.
: consumer willingness to transact rises — 84%.
: Whole Foods Market (sells well despite being expensive, based on trust).
→ high growth rate.
(US, China, Malaysia, Singapore.)
: price (economic value) < justice.
: social trust → value continually rises.
: Good Company Index = an evaluation index for social enterprise.
: the Worthness Era of social value.
Slow growth is not a recession — it is the pattern going forward.
: rather than trying to reverse slow growth,
make plans to leverage slow growth efficiently.
A company is something made by people gathering together. Co-production → appropriate feedback → if that’s sustainable long-term, a company where everyone can do well together.
VS short-term growth, profit-first.
- Path: Owner (command) → professional manager (focuses on own income rather than on responsibility — moral problems arise) → recent capitalism (shareholders).
- ? : ends up clinging to short-term share-price performance.
- Alternative: a community that goes together with its people.
1) Social value as an employer.
(Employment stability, career development.)
2) Social value as a seller (safe products, restrained greed, reciprocal profit distribution, appropriate margins).
3) Social value as a benevolent steward.
>> Howard Schultz — Omaha (Starbucks)
: Create jobs for USA.
: Only when the local community does well do our customers grow.
: The foundation gives out a pin for donations: “We cannot be divided.” : Consumers and producers are not specially separable. → Region by region, when small businesses hire interns, they subsidize part of the cost.
>> Patagonia: “Don’t buy our new product!”
: They made mountain wear for the mountains, but producing it may destroy the mountains themselves. So: a campaign to use secondhand items.
>> Grameen-“Danon” Foods
(Bangladesh: undernourishment — kids)
: Yogurt business. Built factories in rural areas, produced milk using local livestock, farms expanded in the area, region grew → invested in other regions → supported Bangladesh → sustainable.
What’s the most important driving force?
: The problem isn’t big corporations; their behavior is the measure of our level. We ourselves are shaping the society that forces them to operate that way.
: No matter how much you curse, nothing changes.
: You yourself are the driving force.
References:
http://blog.naver.com/skizm?Redirect=Log&logNo=150155838106
http://www.jennifersoft.com/jennifersoft-news/article/page/1/show/ko/5345/show.html#topic_5345
