In the market, people tend to find it difficult to actively accept losses. The reason is that every loss is treated as a failure. In other areas of our lives, the word "loss" also carries a negative connotation. People tend to use loss, wrong, bad, failure interchangeably, and to treat win, right, good, success as interchangeable. For example, on a test at school, we lose points for writing the wrong answer. In the same way, when we lose money in the market, we assume we must have done something wrong. (p. 141) In business or investing, we easily equate 'loss' with being wrong, bad, or a failure. We view loss through a negative lens, thinking of it as something wrong, bad, or a failure. And we even confuse it with "loss of self-esteem." |
- From Ye Byeong-il's Economy Note
