Delivery-related details 2
Pleasant Charles
1. Menu structure
1) Menu categories -> lifestyle
* Concrete idea: like the structure of 8tracks, offer it in the form of tags like study, sleep, sad, happy, etc.
(middle-schooler style, Gangnam style, overtime, single, diet, challenge vitamin, sporty, patient, women, etc.)
Recommended menu compositions by user, by recipe, or by style.
2) Deciding whether to eat late-night food comes first, even before considering the menu.
3) What an individual wants to eat matters,
but late-night food is often eaten as a group or paid from shared money, so people tend to order within a budget.
-> Menu composition on a budget basis.
4) Letting the customer pick the menu can be perceived not as authority but as a hurdle.
-> Compose menu choices as an easy game element.
2. Not a delivery app, but a lifestyle offering for singles
1) Partnerships for music and video content.
