> Delivery and a new BM — insight on platforms
By defining their industry as railroads rather than transportation, the U.S. railroad companies ended up losing their customers to other modes of transport and communication.
Hollywood thought it was on the verge of being wiped out by the rise of television. That was because they confined their industry to movies. If Hollywood had thought in a consumer-oriented way — "we provide entertainment" — rather than in a product-oriented way of "we make movies," it might not have gone through the financial hardship the film industry endured.
3M started out in the mining business, but by continually redefining its business and expanding its markets, it ended up creating innovative products like Scotch tape and Post-it notes.
How you define your market and your business really matters.
— from <What Is a Platform?> (Yoon Sang-jin)
> Naming and packaging insights while watching a movie
[Gangcheoldaeo]
Activities like participation-ism, solo (lifestyle), authenticity, philosophy (realist), about love, tied to delivery, activities for workers in weaker positions, an agora about duality, multiplicity, and diversity — through these, you build concrete, detailed, tailored, usable content.
