Delivery apps — how to be #1 among them
1) More restaurants.
2) Pinpoint the user's location more accurately.
3) Bold spend on sales to grow the number of partner merchants.
4) Pay directly from the smartphone.
5) Delivery-fee support.
6) Tight partnerships with delivery agencies.
Hmm...? ^^ What actually matters first is a primal understanding of the customer's needs and behavior patterns.
What a life-UX planner says about service design
is, I think, a more serious agonizing over "what, for whom, when, and how is it provided."
The BM for a service or a product comes in two kinds:
a) one that ends at purchase, and
b) one that continues after purchase.
Crucially — this is not fixed. It can be changed. For example, 000000. The same is true of delivery-restaurant apps.
Will it simply end at delivery?
I order delivery food, and the moment I hang up the phone I turn on the TV or download a movie.
Or the other way around — I already have food on the way, or I'm eating alone — how many people eat their meal watching or listening to nothing at all?
Delivery — flyer-style advertising? VS. personality-tailored service
Ads/content -- > customized content: curated products (housewarming, moving, vegetarian, allergies...).
Delivery-specialist -- > lifestyle value creation:
1. Downloadable coupons by category
1) Movies (per 3 orders), 2) Music / music videos (per order), 3) e-Books (Playboy, Vogue).
2. Period = (same-day / 1 week).
3. Detailed usage
-1) Watchable / listenable directly on mobile or PC.
-2) Baseline for consumer: 500 KRW per track, 1,500 KRW per episode.
-3) Use for promoting indie-band albums and small-theater tickets.
-4) e-Book weekly/monthly subscription (rental) pass.
-5) Melon weekly coupon.
-6) Split a movie into three parts and insert ads at the start of each segment.
-7) Ad banners in certain regions of the video.
4. Key point! (partners + additional revenue structure) — content fees for movies or music-videos are self-funded not only through customer coupons but through "advertising" (intro ads, banners, auto-links on playback end).
Excluded / loners / solos / --> reasonable single-livers: community creation
Self-dependents / slackers:
1. Knowledge-iN
1) How to use leftover late-night snacks.
2) Recommended delivery food.
3) When food gets on your clothes or spills.
2. "Food and Men & Women" — e.g., arranging flash meetups.
3. Social delivery-paradise: curated products (seasonal products by merchant / bulk sales).
One-shot (one-time) user --> 24/7 ecosystem: let users stay on the site around the clock. Continuous, tailored information/convenience for daily life.
