* The Coffee Beans — daily
- Package design, lid doubles as a drip holder, drip straight from it
- Roast directly, generous quantity (flavor is about the amount of beans!)
- Target key hubs, small-footprint stores, take-out, bean delivery
- Content like reading, QR code, NFC
* Flower Rice (bibimbap, flower tea)
: Organic (kitchen-garden) daily meal delivery
: Sell mini garden beds sized for studio apartments (reusable, returnable)
: Shelf placement in convenience stores
: Provide a usage guide
* (Health) cultivating 'switchers'
: Sharing various lifestyle content, fluid wellness-consulting spaces, communication (psychology, counseling),
: Analyzing reasons for visits, daily tracking, cosmetics, styling support, coaching, primary-care doctor
: Health / "I surpassed myself." Who is the value creation for, who are the most important customers, your mind's turning point
: Attracting customers via the Rolls-Royce funnel,
: No retail stores. Instead, even the switcher training runs only out of VIP counseling rooms, cultural-education spaces, and workshop venues
* Office Worker Breakfast Project
- Recipes, where to buy, delivery, offline, online
* Project: See Your Parents 100 Times
* Webtoon - The lives each generation goes through (twenties, thirties, forties, eighties...)
- PPL!!!
- Personas of this era: middle-salaryman-middle, top-tier-salaryman, ups-and-downs-business-failure, wandering-music, returnee-from-studying-abroad
- normalstory
- Single Life
