Speed is the lifeblood of business. No one would disagree with this, but not many truly understand what "speed in business" actually means.
The speed needed in business refers to "responding quickly" — not running fast, but "starting to run quickly."
The distinction matters enormously. You don't need to be the fastest runner. You need to be the first one off the starting blocks. By the time competitors realize the race has begun, you're already several strides ahead.
This applies to everything from product launches to crisis management. The company that recognizes a shift and acts first — even imperfectly — almost always beats the company that waits for perfect information before moving.
