http://blog.lawfully.kr/2012/12/neon-wae-aipaedeu-mos-mandeuleossni.html
Many people wonder, "How on earth did Apple make the iPad?" The answers people eventually hear are Steve Jobs, temperament, leadership, charisma, and so on.
Fast Company asked a different question to other companies such as Samsung, Dell, and others: Why couldn't you make the iPad?
The answer is shocking: because of M$.
In other words, companies like Dell, Samsung, HP, and Lenovo outsourced the operating system and software side to Microsoft. So even when an opportunity like this arrived, hardware manufacturers had to watch the software company, and the software company had to watch the hardware manufacturer. Nothing decisive could happen.
People who are really serious about software should make their own hardware.
That line was said by Alan Kay in 1982, the legendary computer thinker famous for saying, The best way to predict the future is to invent it. It was an astonishingly prophetic statement. Up until the iPad arrived in January 2010, Apple was practically the only company that had really followed Alan Kay's advice. In that sense, Apple was also the only company capable of inventing the future.
A company that does everything like that on its own is what we call vertical. In Korean terms, it is a company with strong vertical integration. Other hardware companies were all watching Microsoft, while Microsoft itself could comfortably enjoy the situation. Apple was the one outside that alliance.
