[Coaching] LED Product Development Insights & Ideas

Light-emitting diode(LED) Card Preliminary Market Survey

Asia Info Tech

Researcher Byeon Chan-su

LED(LED) Before developing products that use LEDs, let us review related cases..

 

Case.1

OurVV Point Card was the first in Korea to embed an LED inside the card(LED)by embedding it,, so that during contactless payment Vthe flashing V logo became another point of appeal,,  “At present, in postpaid transit cards, Starbucks,, and E-Mart, contactless   payment is possible,” it said.. [2008.09.24]

 

Case.2

A product that inserts simple sketches on the front and back of transit cards to light up

 

Case.3

Induk University Robotics Club : balance display LED developing a transit card   [InfoWide 2010.06.01]

 

Case.4

Cobis http://www.cobis.co.kr  (led accessory)

Case.5

HanmacENG http://www.hanmaceng.kr  (LED included card)

 

Case.6

Insight !

With a clean minimalist design created in Japan,without a header, LED a wristwatch. It uses the space inside the steel wristband to display the time..	Currently produced and sold in China and Japan,a slim card-style MP3 player. aimed at AMearly adopters who prefer simplicity and one well-focused function over many features.

 

Summary

According to this review, 2007around that period, LEDinterest in related transit cards and accessory products was quite high.. However, for various reasons, the field did remain stagnant for a while.. Still, the fact that Induk University and several companies are once again LEDpaying attention to LEDs may mean that awareness has matured not only among producers but among consumers as well..

However,, Going forward, LED in researching related products,rather than design that glows simply for the sake of glowing or for psychological satisfaction, I hope they will be combined with more functional and smart technologies and become a new branch of smart devices..

 

What normalstory proposes is this: TIP.

-     when tapping the bus card,, if displaying the remaining balanceis too difficult at the initial market-entry stage, keep it as the final goal and in the meantime let the card display simple information.. For example,today's weather DBcould be shown,, or a quote of the day...etc

-     Simple data from the bus terminal DBcould be brought in,(or data already stored on the card) that information LED CARDcould be received and used to showthe current bus route,, location,, travel time,and similar details..

-     If implementing all of the above in a single thin card is too difficult,it may be better to review the slimCARD MP3products already available in China and combine the functions above into a production line that could create a new device market positioned separately from the current smartphone market..

-     If functions like these were applied to a wristwatch ordesigned in the form of a fashion braceletand sold, I think it could grow into a very competitive product..