[Coaching-BM: Mediawill] 2. Direction (Regarding Cocofun Operations..)

Current Cocofun Operational Issues

1. Renewal delays
2. Inefficient event operations
3. Low participation from small advertisers
4. Late customer engagement
5. Brand identity confusion from scattered BM revenue and roles
6. Insufficient internal staff response capability

KEY Actions

1. Simplify coupons
2. Reduce events
3. Focus resources on core value proposition

The fundamental problem wasn't any single issue — it was the accumulation of tactical decisions made without strategic alignment. Each feature, each event, each partnership added complexity without adding proportional value.

The recommendation: strip back to essentials. What is Cocofun's core value? Everything that doesn't directly serve that value should be questioned, and most of it should be eliminated.

Simplification isn't about doing less — it's about doing the right things with full commitment rather than doing many things halfway.