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[Coaching — BM: KokoFun] Site Improvement Guide

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KokoFun — Site Improvement Guide

2011.08.29

Pleasant Charles



The long-running KokoFun service 

is starting to waver in the independent positioning and clear BM direction it had at the start of the business.

From a practical information magazine for young people, its role is fading into a collection of flyers (ads).

With the recent rise of social networks like Coupang and Tmon, that confusion is only getting worse.


Of course, I expect there are many reasons — operating costs, sales, and so on.

For that reason, I'd like to look, starting from the practical side, at areas where there's room for gradual improvement.


This English version was translated by Claude.

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Pleasant Charles — UI/UX researcher at AIT. Keeping notes on design, planning, and slow days here since 2010.

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