[Coaching-BM : AIT R&D center] 01. mobile web

CEO, mobile web is not the destination of the BM,

but a stepping stone to build the company's internal and external infrastructure for the mega-trends to come.

The PC market environment (browsers, IE) is too poor and unstable in its dominance structure to apply the changing web technologies.

Since you cannot change consumer tastes and perceptions by the will or appetite of a producer,

the changing web technologies will naturally be led by the mobile market.

Therefore, we must gradually align our business direction with mobile web technology.

Although expanding the operational workforce is urgent right now, 

given the current situation, a process is needed to build the awareness and concepts among the internal members.  

That's why, before developing native apps right away, we should build a relatively easy and highly extensible mobile web site.

It will also be much easier to do business with clients (since relatively few people, time, and cost are required), or so 

I expect.

First, by applying QRcode to business cards used in everyday life, 

and at related-party gatherings, if you show the implementation on the Galaxy phone you recently purchased, you can draw enthusiasm.

The phased expansion direction of BM a1 going forward looks like this.

    1) Building infrastructure and environment

              -> mobile web -> mobile app -> hybrid app 

    2) Setting up BM Base a1. 

              -> web application (e-book style platform minihompy AAA) -> mobile web application

    3) Expansion of BM Base a1. 

              -> integrating advertising services (user-optimization != advertising) 

    4) Setting up BM Base a2.

              -> building a multilingual DB -> multilingual support for AAA (domestic->overseas)

    5) Expansion of BM Base a2. 

              -> building an independent (overseas) aaa -> building a linker-bridge space between AAA and aaa

    6) BM _a complete 

              -> building a global AAAaaa platform