Cheolgabang: a shift in basic concept and positioning
Advice I gave to Cheolgabang (to Yeon-seon)
1 a.m., 2013.03.23
(trimmed)
1.
First off — split not by product category, but by situation!Honestly, for that to work you'd need to change things starting with the sales side.
You don't just plug in ads at random. You first build the packaged/curated product,
and then bring in the restaurants that fit it.
The core thing is building the curated product! And a screen built to match.
You also need to think about notifications and personalization. ^^
(For example: people living alone, late-night meals… and corporate cards haha)
2.
The other really important one (I mentioned this before ^^) — bake in the 'Versus' feature you built.
Don't limit it to voting, though — it'd be even better if you could gather and put people's opinions to work. ^^
3.
#1 is a fundamental fix (other companies will probably copy it soon — we all tend to arrive at the same idea). But #2 — that's your one unique edge. That's why it's so important.
(trimmed)
This was one of my favorite BMs…
Trusting you, sharing just a bit of it!! lol
Don't go and betray me~ hehe
