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Business trust: under promise, over deliver

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Video summaries

  1. 흔들리지 않으면 홈런도 없다

    AI summary
    • 학교에서 가르쳐 주지 않는 교훈은 세상이 알려준다 — 듣기만 한다면
    • 일론 머스크처럼 자주 실패하며 배우는 편이, 5년을 완벽히 준비하다 한 번 실패하는 편보다 낫다
    • 최고의 영업 조언은 ‘항상 진실을 말하고, 적게 약속하고 더 많이 전달하라’이다
    • 기대 이상으로 전달하면 고객은 보지 않고도 사는 신뢰를 갖는다


The world is always teaching us, if we listen.


Elon Musk keeps launching rockets and learns every time one fails. Boeing, on the other hand, tried to build something perfect once every five years and failed.



The most important thing in business is not a one-time purchase, but turning the customer into a lifelong customer.
To do that, building trust and delivering value beyond expectation is key.

? "Under promise, over deliver."
→ Promise less, deliver more
→ When customers experience something better than expected, they come back
→ Once trust accumulates, customers don’t easily leave

? "If you don’t swing the bat, there are no home runs."
→ If you’re afraid of failure, you don’t even get the chance
→ If you keep waiting for perfection, you accomplish nothing
→ Trying quickly and learning is more important
→ Only those who take on challenges can succeed


https://m.youtube.com/shorts/sJuVxhTkAhQ


This English version was translated by Claude.

친절한 찰쓰씨
Written by
친절한 찰쓰씨

Pleasant Charles — UI/UX researcher at AIT. Keeping notes on design, planning, and slow days here since 2010.

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