Keywords
Direct keywords tied to the brand or product like “Behind Your Girlfriend’s Back BB” or “Buam-dong,”
+ “job interview, blind date, meeting, travel, newlywed, in-laws meeting,” and so on,
not mere product terms, but —> register keywords closely tied to service and experience.
Concept or copy
Addiction: like a pill, like a vitamin — take it diligently.
If you’re a real man, quit smoking instead!
Romance: cigar and a bike? Get out of here — if you just don’t stink, that’s already a win.
Buam-dong spirit, attitude (?),
The world can become as bright as your skin.
Policy
No discounts until we go under.
However, for buyers, for loyal customers, for regulars, for purchasing customers — service is top-tier.
—> 2+1, reservation discount, giveaways, samples or discount for returning packaging.
Research topics
Counter-measures for side effects.
Recruit specialists and dedicated staff.
Mindset
- Just selling stuff? —> Our role is as a design studio; campaign around sustainable design and concepts.
- Production or marketing < experience, lifestyle, service design.
- Connections are a strong (dangerous) knife (tool). Used without a foundation, they can actually be dangerous.
- If you worry, you lose; if you’re excited, you win.
Implementation
→ Request BNR production. + bonus proposals
