> Building the environment
Brand each of the internal service designers individually.
Create and distribute content appropriate to each person’s role.
Beyond the product, experience and service design (lifestyle, single life).
Sustainable design (packaging).
Alright, now we can do anything.
So then, what will you do?
> As is
Carefully applying cosmetics? Sunscreen? Pretty-boy looks?
> To be
The reason men smoke…, and leveraging that as the element that can actually move them.
Position it not as mere grooming or consumption, but as an element of basic attitude or self-respect.
For instance, trimming nose hair,
Events related to women (wife, girlfriend),
Distributing condoms —> a responsible man.
Their dreams, their daily life (shaving cuts, pretty-girl galleries, empty cigarette cases, ashtrays, office desks, school desks, barber-shop desks).
Build it as a content platform where they can share their worries and dreams and give each other advice (a manito, a mentoring program, or an SNS).
Something that smells of a man:
passion, rebellion, challenge, and yet delicate.
“Now men, too, have begun to participate in carrying water. In the past, they wouldn’t have wanted to do that. But using this device, they felt, looked manly and was fun. And they started bringing their sons with them. Needless to say, the trip to fetch water became a time that strengthened the bond between father and son.” (Glimmer, p. 314)
> Packaging
Where is a man’s vanity? — also provide a clip so it can be stored anywhere.
Separable, so you can use up every last bit, and good for the environment.
Recyclable, or when you send the package back we fill it with seeds and return it — new environmental elements (attitude) continually reinforce that the user is making the right choice (that he’s a decent man), beyond the product or appearance.
Easily separable or transformable packaging, like USB sticks or coffee sticks, easy to carry.
A marker effect for appropriate use quantity (men rarely know how much to apply or how to apply it).
Solves the issue of using up residual amounts.
> TODO LIST
Korean domain — Buamdong, Buamdong Barber Shop, Behind Your Girlfriend’s Back, Behind Your Girlfriend’s Back BB.
English domain — Buamdong, Barber Shop…
Trademark registration (Korean, English).
Check the Makeshop setup process, procedure, and customization options.
Store design, integration with cafes and bloggers, QR codes, and integration with other external sites.
Admin page: kkot, kkot1029.
Sustainable design: for catalogs, packaging, and promotional material — productize them into ACCs to increase reusability.
> Schedule (50,000 units in 3 months)
December — packaging
January — site build, marketing schedule
February — start sales and marketing
> Related research and reference images
