1. Branding reality: don't get discouraged. Other people are empty shells too!
1) Handysoft
(1) Why Hand Studio could become "Korea's Google"
http://ch.yes24.com/Article/View/24591?Scode=050_002
13 Young Innovators Who Dream of a Better World, Part 1 — Money Today
http://m.mt.co.kr/renew/view.html?no=2015022510435342767&ca=
(2) Really?
- Fly, laptop
- The rooftop church is pulling an all-nighter
- A free-spirited CEO
2) Vinyl C
(1) "Delivering sincerity — Vinyl C"
http://www.worldweb.co.kr/articles/articles_view.html?idno=11813
(2) Really?
- Two dedicated managers
- Two people who leave at 5:30
- In 2014, the whole team got cycled out twice; average tenure 6 months.
2. Where to start?
1) Start with the things that don't cost money.
(1) Writing first, then speech
- Their own language
- Expressing famous quotes even like this..
- A personal snapshot — taken by chance, but...
how about sticking something like this up at the office entrance or in the restroom?
why? Even just seeing a striking piece of text every day can let an attitude seep into you.
2) And starting with our own capabilities
With things we can do ourselves
(1) External promotion: the MiniMe site
(2) Process management
- Folder: \\115.92.23.155\m_htdocs\★Work docs (under internal review)
(3) Share the seminar application process
- Monthly, cyclical, recurring
- Open a channel for gathering free-form proposals -> attend study sessions, share follow-ups -> blog posting
3) And then...
(1) Honestly, anyone can think of this, so it's already for sale —
In the end, only a handful of companies that actually act can do it: http://startupkit.kr/
(2) Maybe we can start with the company diary we're already (habitually?) making..
-> 2013 http://story.pxd.co.kr/611
-> 2014 http://story.pxd.co.kr/866
-> 2015 http://story.pxd.co.kr/1011
See that? Even this company started with just a plank, then made a proper diary, and..
recently it's fading again. Wherever you go, it's all the same, isn't it? We can do it too!!! ha
(3) Honestly... what I'd really like is..
If we're making one anyway, then, I want to be like a Samsung employee too.
- Plus X (ID Frame): http://pinsta.me/tag/idframe
* Geonet ID Card
1) Concept
Big company, medium company? No. Honestly, this is a personal business. A small enterprise.
But I, too, have pride in my company.
I have faith in the eye of a company that trusted my ability and potential.
And not just the company — I plan to build my own brand too.
That's how I plan to grow.
Not an ID card that broadcasts me to others,
but a Geo-ID that makes me recognize myself.
Tagging myself once a day,
finding today's value, finding my own value.
2) Make-up: ID card + NFC + web page
