BM

Bm

Dot device for the hearing-impaired
- display, dot stick, vibration




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The Taste of Experience
1. Events
Probability vs. prize
2. Record
Tamagotchi

Marketing
1. Tool/budget vs. partnership
Our own service/media as the communication tool
(we get media exposure; the partner uses the service)
(we run radio ads; the partner talks to the audience via the app)


Reflect insurance renaming


The very first touchpoint in using a car is buying it through a dealer. So if there's an app that can cover everything from start to finish, the most accurate approach is to set up the related app the moment the vehicle is purchased.

At the same time, repair shops and car dealers are being reduced to ancillary roles — subordinated to new apps for parking, polish, etc. If a platform could be made inside the seller or repair-shop household, commissions would shrink significantly and intermediate distribution could be skipped.

I got this idea while driving on the highway — when there's an accident, the phone number you have to call is something you can only learn via highway toll-gate banners, which is an inconvenient experience.

Scenario:
The consumer buys a car. The moment the car is sold, the seller sets up the vehicle-management app.
The installed app automatically runs from the moment the phone connects to the car's Bluetooth until the Bluetooth disconnects, and acts as the car's dashboard. The installed app automatically runs from the moment the phone connects to the car's Bluetooth until the Bluetooth disconnects, and acts as the car's dashboard.

The app contains key highway contacts and links for accident reports, plus — for general EV charging, everyday driving — finders for repair shops, car washes, and parking.
Via voice recognition you can handle not only directions but also opening the door, emergency calls, making reservations, sending texts, and making phone calls.
It guides you based on related location info.