Watching Apple and Facebook — "MY INSIGHT"
The items these two companies are executing are very similar. However, the order differs, and the scope diverges further along.
Google is trying to dominate the consumer market through open-source, omnidirectional platform distribution.
Apple, on the other hand, takes a more primitive approach — hardware-first, creating the device ecosystem before the software ecosystem.
Facebook approaches from the social graph — relationships first, then building everything else on top of human connections.
Three companies, three strategies, one battlefield. The lesson isn't which strategy is "right" — it's that each reflects the company's core DNA. Google thinks in information, Apple thinks in experience, Facebook thinks in connections.
My insight: the next wave won't belong to any of them. It will belong to whoever figures out how to combine all three — information, experience, and connection — in a way that feels native rather than forced.
