Reinventing the troubled Seoul tap-water brand Arisu
Season 2
- Vitamin Water for the health of modern people
- Well-being water (vitamins help prevent fat accumulation)
- Refugee aid
- with Toms
- Recyclable packaging (huge bottled-water consumption ultimately leads to environmental pollution)
Even with recycling, pollution still happens just the same.
Packaging that can be reused or repurposed
- Use colors or materials that hold up to transport and block heat/UV
to define the design concept.
